Endeavor Orthopaedics expands leadership team, appointing Jon Holder to Chairman of the Board of Directors, and names Greg Parranto as CEO
December 5, 2023
Bringing a Strong Legacy of Leadership in Orthopedics to the Executive Team
TULSA, Oklahoma—Endeavor Orthopaedics, LLC, a specialty medical device company focused on advancing orthopedic trauma products, today announced two appointments to the executive leadership team. Mr. Jon Holder was elected to Chairman of the Board of Directors, and Mr. Greg Parranto named as Chief Executive Officer. Mr. Holder joined the Board in January of this year, bringing his vast experience in orthopedic startup and strategic sales, and has been leading Endeavor as acting CEO since April of this year. As Chairman of the Board, Mr. Holder provides expertise in accelerated commercialization, sales team building and business development; and will continue to guide Endeavor’s strategic mission to advance innovation for the repair of periarticular fractures with the company’s orthopedic trauma platform.
Mr. Parranto will take the lead as its new CEO, marking a pivotal moment for the company. His extensive career in orthopedics, particularly as a leader and team builder within the market-leading Depuy Synthes/Johnson & Johnson family, underscores his exceptional leadership and transformative impact in the medical device field.
With a successful background in Sales, Marketing, and Product Development, Mr. Parranto has consistently driven growth within the healthcare industry. He most recently served as the Midwest Area Vice President for Trauma and Extremities within DePuy Synthes/Johnson & Johnson. His expertise in orthopedics extends to his role as National Director of Specialty Sales, Global Segment Manager for Facial Trauma Deformity and Reconstruction, and Contract Director for Strategic Accounts. In addition to 16 years of orthopedic experience, Mr. Parranto served as an officer in the US Army with multiple deployments. He was a Company Commander in Afghanistan from 2004-2005.
Mr. Parranto holds a Bachelor of Science degree in Engineering Management from the United States Military Academy at West Point, NY, a Master of Public Administration degree from Webster University in St. Louis, MO., and a Master of Business Administration from Northwestern University’s Kellogg School of Management.
As a leader committed to excellence, Mr. Parranto’s appointment as CEO at Endeavor Orthopaedics signifies a new chapter for the organization. His extensive experience, coupled with a strategic vision, will undoubtedly propel Endeavor to new heights in providing cutting-edge orthopedic solutions. The company expects an immediate and positive impact from Mr. Parranto’s leadership on its continued growth.
The company is headquartered in Tulsa, Oklahoma, and focuses on the treatment and advancement of solutions for periarticular fractures through its patented technology platform. The company's first FDA-cleared product, the Summit Patella Plating System, is the only patella plating system with built-in soft tissue management. It is provided in a single-use sterile procedure kit and was launched in early 2023.
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