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Endeavor Orthopaedics was first conceived in 2012 by Dr. Brent Norris, Dana Funk, and Dr. Paul Stafford. Frustrated with current techniques and methods for treating patella fractures, Dr. Norris started using small, locking foot fracture plates on the dorsal surface of the patella to repair the fractures while also using a small cable to off-load and neutralize the deforming forces produced by the soft tissues that he believed were critical in achieving better outcomes for patients. The improved results were significant. Dr. Norris and the team firmly believed that a purpose-built patella implant that directly incorporates a  soft-tissue (tendon and ligaments) management feature in one single implant, would improve outcomes even further, reduce cost, and increase patient satisfaction. In 2013 and 2014, Dr. Norris and the team received four patents, and Endeavor Orthopaedics was born. Endeavor’s first project was to design, develop, and commercialize a single-use, patella fracture plating system that incorporated soft-tissue management. Endeavor’s overall mission is to improve clinical outcomes, reduce the cost of care, and improve patient satisfaction. In June 2021 the Summit Patella Plating System was cleared for use by the FDA and commercial efforts started.  

Dr. Brent Norris

Inventor and Founder

  • Undergraduate Emory University 1984

  • Medical Degree Medical College of Georgia 1989

  • General Surgery Residency University of Maryland/University of North Carolina, 1995

  • Board Certified American Board of Orthopaedic Surgeons, 1999

  • Trauma Fellowship Carolinas Medical Center, 1996

  • Re-certified ABOS, 2008

  • 22 years practicing orthopaedics

  • Multiple successful orthopaedic product consultancies

  • Clinical Professor Oklahoma State University

  • Chairman Orthopaedic Surgery Residency Program, Oklahoma State University

  • Clinical Associate Professor University of Oklahoma

  • Authored over 20 peer reviews orthopaedic journal articles

John Alleman.jpg
John Alleman

President and CEO

  • B.S. Biology Loyola University Chicago 1995

  • MBA Webster University/Regents College, London 2002

  • Leadership roles in medical sales and marketing for 20+ years (DePuy Synthes, Medartis, Carbofix, Sanofi, Acumed)

  • Commercialization expertise, including start-up, in orthopedic trauma 

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