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Endeavor Orthopaedics was first conceived in 2012 by Dr. Brent Norris. Frustrated with current techniques and methods for treating patella fractures, Dr. Norris started using small, locking foot fracture plates on the dorsal surface of the patella to repair the fractures while also using a small cable to off-load and neutralize the deforming forces produced by the soft tissues that he believed were critical in achieving better outcomes for patients. The improved results were significant.


Dr. Norris and the team firmly believed that a purpose-built patella implant that directly incorporates a soft-tissue (full extensor mechanism) management feature in one single implant, would improve outcomes even further, reduce cost, and increase patient satisfaction. In 2013 and 2014, Dr. Norris and the team received four patents, and Endeavor Orthopaedics was born. Endeavor’s first project was to design, develop, and commercialize a single-use, patella fracture plating system that incorporated soft-tissue management. Endeavor’s overall mission is to improve clinical outcomes, reduce the cost of care, and improve patient satisfaction. In June 2021 the Summit Patella Plating System was cleared for use by the FDA and commercial efforts started.


Dr. Brent Norris
Inventor and Founder


  • Undergraduate, Emory University 1984

  • Medical Degree, Medical College of Georgia 1989

  • General Surgery Residency, University of Maryland/University
    of North Carolina, 1995

  • Board Certified, American Board of Orthopedic Surgeons, 1999

  • Trauma Fellowship, Carolinas Medical Center, 1996

  • Re-certified ABOS, 2008


  • 27 years practicing orthopaedics

  • Multiple successful orthopaedic product consultancies

  • 10+ development projects

  • 5+ products currently in the market

  • Clinical Professor, University of Oklahoma School of Medicine

  • Authored over 20 peer-reviewed orthopaedic journal articles

  • AO Technical Committee member 

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Jon Holder
Chairman of the Board
  • Vice President for Global Strategic Sales, Acumed (2023)

  • Chief Revenue Officer. ExsoMed, acquired by Acumed (2022)

  • Vice President Strategic Development, Tenex Corp., acquired by Trice Medical (2021)

  • Notable Expertise:

    • Startup investment and finance

    • Startup revenue growth and sales management

    • Building and facilitation of enterprise relationships and strategic partnerships

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Greg Parranto
Chief Executive Officer
  • 16+ years experience in orthopedic trauma and medical device sales, business development and management

  • Leadership roles at Depuy Synthes/Johnson & Johnson

    • Midwest Area Vice President for Trauma and Extremities

    • National Director of Specialty Sales

    • Global Segment Manager

  • Notable Expertise:

    • Global perspective on orthopedics

    • Deep understanding of diverse medical device markets

    • Innovation and product development

  • Educational Excellence:

    • MBA Kellogg School of Management with a Healthcare Leadership Certificate

    • Master of Public Administration, Webster University

    • Bachelor of Science in Engineering Management for US Military Academy at West Point

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Dana Funk
COO, Founder, Board Member
  • Successful business executive with start up experience in three healthcare companies

  • 30 years of experience in business ownership, operations management, sales, finance, and administration:

    • President of Medical Equipment and Pharmacy Services Organization

    • Director of Operations for a large IDN healthcare provider

    • Directed M&A activity for multiple firms both corporate and private ownership environments

Ryan Stafford
CTO, Founder, Contributing Inventor
  • 25 years of experience in product development and product management - 16 years exclusively in orthopedic device

  • Technical leader with multiple device design and launch contributions

  • Former Executive Vice President of Development, Regulatory and Quality - Wishbone Medical

  • Notable Expertise:

    • Nimble product development

    • Manufacturing pipeline development

    • Surgeon relationships

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Jim McGean
Board Member 
  • Adjunct Professor in Business Management & Leadership Principles, Gwinnett Technical College

  • 30+ year business leadership career including:

    • President – South Area Verizon Wireless

    • Chief Operating Officer – Logisticare (Modivcare)

  • Notable Career Highlights:

    • Managing $15B in annual revenue

    • Building and developing a 16,000-person business unit

    • BA- Economics- Emory

    • MBA-Finance - Georgia State

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Dan Mickelsen
Board Member 
  • VP Business Integration and Development, Acumed (Current)

  • Chief Operating Officer & Chief Financial Officer for ExsoMed, acquired by Acumed (2022)

  • 30+ year business leadership career including:

    • Medical device

    • Automotive

    • Software development

  • Notable Expertise:

    • Startup operations & finance

    • Strategic startup marketing

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